Energy saving lamps, recycling, organic seals: the New Earth Hour study shows how …


Frankfurt am Main (ots)

When famous places like the Sydney Opera House, the Eiffel Tower in Paris and the Brandenburg Gate suddenly disappear into the darkness of the night, it’s time to turn off the lights again to protect the climate! The annual “Earth Hour” takes place on March 26th. According to a representative study by CLARK, every tenth person (10%) in Germany is considering participating this year [1]. The campaign launched by the WWF invites cities and companies in particular to turn off the external lighting of monuments or office buildings for one hour between 20:30 and 21:30. With 585 cities and communities and 448 businesses in 716 locations around the world, “Earth Hour” had a record attendance last year. [2]. Reason enough for CLARK to ask more precisely what the German population thinks about climate protection.

More climate protection required by the government

How much money would people in Germany spend to insure our land against environmental damage? This is what we wanted to know from the CLARK study participants. The results show that more than a third of respondents (36%) would not search their pockets for it. Many see the federal government as more responsible here: one in three (33%) believe that Germany should pursue its goal of achieving climate neutrality as early as 2035. Nearly half of respondents (46 percent) also agree that the development of renewable energies should be subsidized by the state.

This is how the Germans protect the climate

Many of the respondents say they are also engaged in a more environmentally friendly world with their own behavior. 64% of CLARK study participants say they use energy-saving lamps and 46% turn off their electronic devices at night to save electricity. To curb plastic pollution, almost half of Germans (45%) prefer tap water to buying plastic water bottles and 74% bring their own shopping bags. Likewise, 58 percent say they recycle. When food is consumed, ecological thinking is also taken into consideration: 27% of respondents look for the organic seal at the time of purchase and most (60%) are committed to minimizing food waste by compiling a shopping list or consuming food that contains only recently expired. Participants in the CLARK study also pay attention to reducing emissions: 26 percent say they do not take plane holidays for environmental reasons and almost one in four people (24 percent) prefer to travel by bicycle rather than by car if possible.

Ensure the green

As consumers increasingly opt for environmentally friendly and sustainable products and services, a signal is being given to the German economy: Customers are more likely to choose a product or service if the company makes a positive contribution to the protection of the climate. A greater contribution to environmental protection is required by businesses, businesses and politics in particular, because the importance of this issue has not yet fully reached in many sectors. “The insurance industry also needs to catch up when it comes to sustainability,” notes Marco Adelt, COO and co-founder of CLARK. “But some insurers already offer sustainable insurance options. Some providers are even completely green. In any case, you should seek competent and independent advice to find the right insurance for your (environmental) needs.”

[1] The data used is based on an online survey by YouGov Deutschland GmbH, in which 1104 people took part between 25 and 30 November 2021. The results have been weighted and are representative of the German population aged 18 and over.


Press contact:

CLARK Press Contact:
Giulia Gulbin

Original content by: CLARK, broadcast by news aktuell

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