One thing straight away: we were able to award the gold medal for the most successful trading city in Germany to an absolute model city when it comes to the “vibrant city center” theme. Sure, the shopping street looks like a construction site at the moment, but there are reasons for that. The city has set itself the goal of becoming even better than it already is. It is this very statement that defines the winners. Don’t rest, expand. This is Winsen an der Luhe in Lower Saxony. The city has 36,000 inhabitants, and the trend is increasing, and is located in the district of Harburg in Lower Saxony. The city scores in all areas, both in terms of classic commercial data and in terms of indicators that guarantee good living conditions on site. We have included in the ranking all cities with at least 20,000 inhabitants, but with a maximum of 75,000 inhabitants. We have recorded their statistical data. Two-thirds of the time we evaluated so-called “commercial indicators”, such as the percentage of employees in the trade or the gross value added in the service sector. We evaluated a third of the quality of life data, such as the unemployment rate, the number of single-family homes or the city’s tax revenue. The background: Those who have good values in these areas also have a vibrant and successful city center in many cases. Along with gastronomy and other service areas, the retail trade combines its supply function with functions that serve, for example, to organize leisure time or to maintain health. Due to the online commerce of the last 10-15 years and now even more due to the Crown crisis, commerce and urban centers have changed significantly. This will be a great challenge for cities in the coming years. You will have to reinvent yourself to some degree. We then also calculated the values that show variations. The key question was: which cities have changed particularly positively in recent years? Because only if urban centers continue to develop can they be successful in the long term and offer citizens attractive living spaces.
City Center Ranking: Winsen an der Luhe is already planning the next steps
Winsen an der Luhe manages this like no other place in Germany. The “Winsen 2030” construction project is currently underway and the entire city center is undergoing renovations. And even in times of construction sites, the city is creative with its “Winsen im Wandel” campaign. Anyone visiting the city center at this time will see large banners with motifs from different stages of Winsen’s history, instead of building boards. A sort of journey through Winsen’s history. When the state announced an aid program for Lower Saxony’s urban centers a year ago, Winsen launched an immediate “Perspective inner city” program. Even before the funding guidelines even existed. “The concern to strengthen and revitalize the city center is very important to us. That is why we accept that our action plan will definitely have to be changed after it is presented, “said Mayor Andre Wiese at the time. After all, the implementation of the action plan is expected to cost 1.2 million euros, much of which the city will be able to cover with funds The action plan focuses on avoiding vacancies.
Ranking of urban centers: these are the other best rankings
A brochure from our runner-up has been advertising “Shopping and Enjoying” for years. Culture and water lovers, as well as families and food lovers, will find what they are looking for. Eschborn, in the Main-Taunus district, is not a few kilometers from Frankfurt Airport. The city with its nearly 22,000 inhabitants is also economically successful and has a livable city center. In the retail ranking, it was enough for the silver medal. “You will be surprised at how many different shops, services and restaurants we have,” says Eschborn’s new mayor, Adnan Shaikh, in the latest edition of the shopping planner, mainly to tourists and commuters. And he also breaks a lance for small businesses: “Our location is often associated with global companies, but it is the small shops and businesses often owned by the owner that make our city livable and lovable,” says Shaikh. They want to face the challenges of the city center’s future in an imaginative and constructive way. If you look at the development of the last few years, it has been successful so far.
Meanwhile, the bronze medal for the most successful city centers goes to Rhineland-Palatinate. The city of Frankenthal advertises its city center with an “attractive pedestrian zone with short distances and a colorful mix of individual specialty shops, services and restaurants”. With its own website, a nimble city and city marketing association, and many highlights like Sunday shopping and special offers in the city center. Frankenthal is also a central hub for surrounding communities in the Rhine-Palatinate district and lies in the middle of the Rhine-Neckar metropolitan region. In this sense, the best conditions for a city of nearly 50,000 inhabitants to attract people from near and far to the city center. The motto is to experience the city from door to door. Because Frankenthal scores with two magnificent city gates, the Speyerer and the Wormser Tor. They were part of the ancient Baroque walls, which have now disappeared with the exception of a small remnant.
The most successful urban centers are scattered all over Germany – there is no ONE successful region …
What is also striking about this ranking is that no region produces a particularly large number of successful urban centers. The 20 most successful are distributed throughout Germany. Lower Saxony is in the top 20 five times, Hesse four times, followed by Bavaria and Rhineland-Palatinate with three cities in the top 20, ahead of Bavaria, Baden-Württemberg and Brandenburg with two or one municipality in the top 20 We it online has prepared for you a file in pdf format in which you can view the data of all the nearly 600 cities evaluated. The complete ranking can also be found there. An interesting database for all municipalities to see where there is the potential for improvement in their municipalities. Because the evaluation of the data compared to five years ago shows that there is a lot of movement on the issue of the city center – in one direction and another. Therefore, municipalities also have an important role in their own hands on what their future will look like.