Mobile parking: Park Now becomes Easypark after the acquisition

Swedish parking provider Easypark wants to transfer German Park Now user accounts to their app from the end of March. The company had already started moving user accounts to Austria and Switzerland. A spokesperson told Heise online that the transition will take place step by step in coordination with the municipalities concerned. “We want to make the transition as easy as possible.”

Starting from next Monday, users will be progressively asked to transfer their account, while at the same time the information on the automatic ticket machines will be adjusted. With the transition to Easypark, new general terms and conditions and a new data protection policy apply, which users must first accept. When all customers who want to have transferred their account, the Park Now app will shut down.

For Park Now customers the usual rates continue to apply. The spokesperson assures us that this will remain the case. “They continue to pay the rates they were used to there. There are currently no plans to harmonize this tariff structure.” Even the parking stickers on the windshield, as required by some municipalities, do not need to be replaced. The access cards issued by Park Now for the affiliated car parks also remain valid.

With the so-called “mobile parking”, which other companies such as Mobilet or Parkster offer in addition to Easypark and Park Now, users buy the parking ticket in the app instead of at the machine. Depending on the pricing model, this costs a few cents per parking session or a monthly subscription fee. Parking tickets can also be paid for by SMS in many places. In some municipalities – for example in Berlin and Cologne – the parking of mobile phones must be displayed with a sticker on the windshield.

The inspectors of public order offices can check, through their app, if there is an active digital parking ticket for a vehicle license plate. To this end, the various suppliers are networked on platforms such as Smartparking to allow centralized registration and control of ongoing parking processes.

Easypark has been active in more than 25 countries and 3200 cities around the world since the acquisition of Park Now. The focus is on Europe, but the company is now also present in North America and Oceania. Easypark was founded in Stockholm in 2001. In recent years the Swedes have taken over numerous European providers, in addition to Park Now, for example, the Spanish e-Park and the Parkimeter booking platform.

After the acquisition of Park Now, you can now park in 400 communities in Germany with Easypark. It also works across borders in European countries such as Denmark, the Netherlands, Belgium, France, Switzerland and Austria. With Easypark, users in this country also get more payment options like ApplePay or Giropay. Furthermore, the Easypark apps are compatible with Apple Carplay and Android Auto.

Park Now was previously part of “Your Now”, the joint mobility platform of BMW and Mercedes Benz. In addition to Park Now, the group includes RingGo, Park-line and Parkmobile, which offers parking services in over 1000 cities in 11 countries. According to his own statements, the provider had 22 million customers worldwide; in Germany there were around one million at the end of 2020. Park Now is available in over 280 cities in Germany and Austria.

“Your Now” was founded in 2019 by Daimler CEO Dieter Zetsche and BMW CEO Harald Krüger as a joint venture for mobility services after the two automakers had already merged their car sharing offerings. Despite a huge initial investment of one billion euros, the joint venture has never picked up speed and, after some setbacks, continues to be in the red.

Zetsche and Krüger are gone today. Under the new management, carmakers are reducing their activities in new mobility services and want to refocus on their core business. The Moovel platform was recently discontinued. In the summer of 2021, Park Now was sold to Easypark following the announcement of the deal in March. The parties involved are silent on the purchase price.


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