Do you already have a Chief Metaverse Officer? – Datanews on PC

FOMO is a terrible syndrome. This fear of losing something or “fear of losing something” is a frequent fear among investors who, for lack of something better, intend to jump on a bandwagon. Because if everyone gets on the train, I have to be there too, they think. FOMO transcends the glittering dollars of the starry sky by masking the faintest stars. FOMO tempts you to unnaturally participate in a trendy party: unimaginable to be absent from the party of your life.

FOMO is a mechanism widely exploited by tech giants to woo consumers and businesses. First, the technology is revealed. Then (sometimes unrealistic) expectations are raised, with the help of research, reports and other (internal) statistics. Based on these expectations, a first community is created that imagines new developments and future prospects. Slowly but surely word of mouth is taking effect – helped in part or not by heavy marketing machines – and it is growing. Analysts sell research reports, while marketers give their opinions. Then the editors of specialized magazines publish their issues.

Do you already have a Chief Metaverse Officer?

Then comes the moment when the topic makes headlines in the mainstream media. And everything suddenly speeds up. Investors are widely opening their portfolios and starting to inject funds into projects and companies around these new technologies. Entrepreneurs become aware of the importance of these investments and adapt their strategy to integrate these new developments into their business project and product catalog. Because obviously it’s not about missing this train. A perversely effective strategy that has proven itself for decades, which continues to bear fruit and in which many are swallowed with their eyes closed. What about the consumer or the customer of the company? He witnesses the breakthrough of this new technology live, learns about the launch of international projects and the first pilot projects with competitors and, bingo, FOMO does the rest.

Get the metaverse. The metaverse promises us that we will be more connected than ever to each other in virtual worlds. That we will be able to buy virtual objects, attend 3D concerts and follow virtual meetings in the office. And if we take the definition broadly: that this is the successor to the World Wide Web as we use it today and as we have known it since it formed the World Wide Web. Formal commitments and so, ladies and gentlemen, FOMO at its best. In this issue, we try to answer the question of whether you, as a CIO, business leader or IT manager, should consider this topic. “Impossible to avoid! The metaverse is part of an ‘inevitable future'”, believes Pieter Van Leugenhagen, author of a book on the metaverse. For their part, Gartner analysts only give a maximum of 4 years before a quarter of the world’s population spends at least 1 hour a day in the metaverse. For the company, it is obvious that the metaverse will inevitably lead to new digital business models. Again and again the FOMO, ladies and gentlemen!

FOMO is a perversely effective strategy.

FOMO is also fueled by doubts and uncertainties. Dissatisfaction with one’s own excessively rigid organizational processes. Frustration at the lack of functionality of existing business solutions. Concern about the risk of being unprepared to face the competition of tomorrow. This is where FOMO can play a positive role: not being blinded and enlisted can allow you to open up to an innovation that is often essential. With a Chief Innovation Officer at the helm? Unless you want to call him Chief FOMO Officer. But why not appoint a very fashionable Chief Metaverse Officer in the wake of the big American brands without delay?

FOMO is a terrible syndrome. This fear of losing something or “fear of losing something” is a frequent fear among investors who, for lack of something better, intend to jump on a bandwagon. Because if everyone gets on the train, I have to be there too, they think. FOMO transcends the glittering dollars of the starry sky by masking the faintest stars. FOMO tempts you to unnaturally participate in a trendy party: unimaginable to be absent from the party of your life. FOMO is a mechanism widely exploited by tech giants to woo consumers and businesses. First, the technology is revealed. Then (sometimes unrealistic) expectations are raised, with the help of research, reports and other (internal) statistics. Based on these expectations, a first community is created that imagines new developments and future prospects. Slowly but surely word of mouth is taking effect – helped in part or not by heavy marketing machines – and it is growing. Analysts sell research reports, while marketers give their opinions. Then the editors of specialized magazines publish their issues. Then comes the moment when the topic makes headlines in the mainstream media. And everything suddenly speeds up. Investors are widely opening their portfolios and starting to inject funds into projects and companies around these new technologies. Entrepreneurs become aware of the importance of these investments and adapt their strategy to integrate these new developments into their business project and product catalog. Because obviously it’s not about missing this train. A perversely effective strategy that has proven itself for decades, which continues to bear fruit and in which many are swallowed with their eyes closed. What about the consumer or the customer of the company? He witnesses the breakthrough of this new technology live, learns about the launch of international projects and the first pilot projects with competitors and, bingo, FOMO does the rest. Get the metaverse. The metaverse promises us that we will be more connected than ever to each other in virtual worlds. That we will be able to buy virtual objects, attend 3D concerts and follow virtual meetings in the office. And if we take the definition broadly: that this is the successor to the World Wide Web as we use it today and as we have known it since it formed the World Wide Web. Formal commitments and so, ladies and gentlemen, FOMO at its best. In this issue, we try to answer the question of whether you, as a CIO, business leader or IT manager, should consider this topic. “Impossible to avoid! The metaverse is part of an ‘inevitable future'”, believes Pieter Van Leugenhagen, author of a book on the metaverse. For their part, Gartner analysts only give a maximum of 4 years before a quarter of the world’s population spends at least 1 hour a day in the metaverse. For the company, it is obvious that the metaverse will inevitably lead to new digital business models. Again and again the FOMO, ladies and gentlemen! FOMO is also fueled by doubts and uncertainties. Dissatisfaction with one’s own excessively rigid organizational processes. Frustration at the lack of functionality of existing business solutions. Concern about the risk of being unprepared to face the competition of tomorrow. This is where FOMO can play a positive role: not being blinded and enlisted can allow you to open up to an innovation that is often essential. With a Chief Innovation Officer at the helm? Unless you want to call him Chief FOMO Officer. But why not appoint a very fashionable Chief Metaverse Officer in the wake of the big American brands without delay?

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