Coinbase seems to throw itself headlong into the development and promotion of cryptocurrencies. The famous company is said to have even prepared a documentary about the industry.
The exchange introduces cryptocurrencies to the general public
Coinbase does not seem to hesitate at the idea of obtaining the recognition of cryptocurrencies. Despite previous legal setbacks, the industry giant is counting on the arrival of new companies to the market. The latter has even opened its own web3 development platform. This time around, the company returns to the fore with a much more visual design.
The news was announced by Brian Armstrong, CEO of the cryptocurrency exchange, via a Twitter post. For three years, Coinbase has been secretly working on a documentary. This would aim to show the processes of building a crypto business as it introduces the general public to the industry.
According to Brian Armstrong, the goal of this project would be to encourage more individuals to create their own start-up within the industry. The CEO hopes that this initiative will convince the population to enter cryptocurrencies by restoring the image of the latter. This documentary could also be intended for regulators and various authorities who have no knowledge in this area.
To implement this idea, Coinbase called in director Greg Kohs. The latter has distinguished itself through various documentaries and feature films, most notably AlphaGo which has focused on an artificial intelligence created by Google. It would have been his ability to make technology moving and understanding in the public eye that convinced Armstrong to call him.
Meanwhile, Coinbase is regaining power in the market
As Coinbase shares have seen their price plummet over the past six months, the cryptocurrency giant can finally see an upward slope. Indeed, in addition to a ranking that appears to be rising again, several thousand shares would have been bought by a large company. Shopify’s CEO would have spent nearly three million dollars after he became a board member of the crypto exchange.
From a more general perspective, the platform recently announced the extension of its services to Australia. An initiative that would be justified by the open-mindedness of the population despite the presence of regulators unfavorable to an alternative economy.
Australians were the first to adopt digital currencies in the world and are savvy investors. Additionally, Australia is a hotbed of fintech innovation – we have looked closely at this space to better understand the market and recently hired John O’Loghlen to lead our local team.
Excerpt from Coinbase’s announcement about extending its services to Australia
No offense to the authorities, Coinbase therefore seems to want to extend the influence of cryptocurrencies around the world by using all possible media.
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