News hardware Here’s how the metaverse could flip your brain
The metaverse has not yet returned to costume, however it is already the subject of dystopian theories. According to an artificial intelligence expert, the virtual 3D world could be the scene of large-scale manipulation, particularly thanks to deepfakes
We tell you nothing, the metaverse is still not relevant, even after the integration of Meta from Facebook in different countries. However, although it is not yet part of our daily life, several experts are starting to think about different hypotheses regarding certain turns of the metaverse.
In addition to the recreational and professional aspects attributed to it, the metaverse will certainly be the site of harmful actions like the web we know today. Therefore, some are already starting to try to understand the problems of this digital world long before its massive adoption. The goal is to be able to find solutions when the metaverse will be populated by a large part of the earth’s population.
In this context, several cybersecurity experts have already warned of the presence of a potential dark web in the metaverse: the darkverse.
This time, it is computer scientist Rand Waltzman who warns against the misuse of deepfakes in the metaverse. Through his consulting and research institute “RAND Corporation”, the artificial intelligence expert explains that metaverses like Meta could be the perfect environment to profit from deepfakes.
“Virtual reality environments will enable the psychological and emotional manipulation of its users to a level unimaginable in today’s media. explains the expert in a press release from the RAND Corporation.
Manipulators could impersonate a public figure using deepfake technology to conduct disinformation campaigns. If this type of process already exists on the current web, in the metaverse the effect of this type of manipulation could be very pronounced.
The metaverse aims to simulate a real immersion in a parallel world with the help of virtual reality. In this sense, many users will have the illusion of living a second digital life. According to the RAND Institute, this digital double could see its ideological integrity if it relies on some avatars encountered in its experiments in the synthetic world.
To illustrate his observations in other circumstances, Rand Waltzman relies on a series of experiments conducted by Stanford researchers. The study specifically shows that by changing the features and physical characteristics of a politician to resemble a potential voter, he is able to garner more votes from voters.
With these elements, the computer scientist transcribes the experience in the metaverse. It particularly highlights the ease of being able to edit your avatar using a deepfake trick on the metaverse. Therefore, by changing his avatar face, a candidate could garner votes by manipulating each voter’s perception.
However, we can ask ourselves if the metaverse is really the problem since a candidate’s physique, and even more so when it is virtual, matters less than the ideas conveyed …
Furthermore, while it is almost certain that the metaverse will be the subject of political and other communication campaigns in the future, the virtual world in 3D must gain ample in realism to allow for this type of manipulation. Indeed, ideological manipulation via deepfake does not appear to be appropriate in an environment that conveys no illusion of immersion. For now, users remain skeptical of the visual promise of the digital world, such as recent criticism of Horizon World.