Metaverse: a revolution for events

The events sector is a privileged sector for observing the impact of the metaverse. Find out how this new technological trend will transform events, be they in person or virtual.

Events are meant to connect attendees in a shared and meaningful experience. As technology develops, it offers new ways to create, model and access these shared experiences. After all, technology is an integral part of events and always has been. To that end, how will the emergence of the metaverse change the events industry?

What does the metaverse mean for the event industries?

The metaverse looks like the next evolution of the Internetan Internet that is taking shape and in which Internet users will be able to enter and move.

But in the context of events, the metaverse constitutes a digital space in which participants present themselves in the form of a personalized avatar. They have the opportunity to move, interact with other participants and ultimately create their own experience.

So the corporate metaverse immerses the participants in a custom virtual universe. It contrasts with traditional virtual events where all attendees see the same video feed on their screen.

Find out how this trend is impacting event organizers and attendees.

Taking event experiences to the next level

3D digital spaces are an important component of the metaverse. Therefore, virtual events that leverage the metaverse promise to be more captivating and engaging.

Rather than a series of streaming presentations and Zoom calls, virtual events can offer attendees a space for exploration and interaction. This particularly applies to large-scale events such as the product launch where multiple speakers or attractions are available at the same time.

L’accessibility is one of the main benefits event planners can derive from the metaverse. The latter can create events with an unlimited number of rooms and venues so that attendees can join events or interact with other attendees seamlessly.

Rather than a series of online sessions, virtual events offer attendees a 3D or holographic space that they can explore and with which they can interact.

The audience is a visible part of the event

Furthermore, the metaverse is changing the event industry not only for the organizers, but also for the attendees themselves. Indeed, this technology promotes meetings in a virtual worldwhere everyone can express themselves openly and enjoy the 2.0 experience.

The meeting with the spectators creates a sense of community around the event and encourages active participation, which is often lacking in virtual events. For example, attendees can walk up to a speaker and ask for advice or just chat with him, even if he’s on the other side of the world.

Also, the organizers can use NFT as entrance tickets events or as proof of participation.

However, for promote an event in the metaverse, it requires extra effort than a simple virtual project. Need be more strategic and creative. This solution provides a secure and decentralized way to prevent ticket forgery.

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