There is a kind of invisible boundary between Web2 companies and the new version of the Internet Web3 developing. And even if it is sometimes difficult to identify, it is nevertheless profound incompatibilities that are almost impossible to resolve. A reality of which it is undoubtedly the best example the current comparison between the NFT market and the giant Apple. It is about his willingness to charge an exorbitant fee on all transactions that go through his app Apple Store.
Being surprised by this situation can show a somewhat naive side. But it must be understood that a 30% commission may seem “normal” in the traditional economy. But whatit’s just obscene in the NFT industry where too the leader of Opensea it does not demand a tenth of this sum from its users. All the more so if we consider that this tax applies both to all purchases made in the App Store and to all funds spent while using it. And it doesn’t seem to be heading in the direction of an amicable settlement …
Apple vs NFT: an even more blocked App Store
This story is already considered by some to be a losing battle for the NFT market. Because in front of the young players of this ecosystem there is the giant Apple, which has always specialized in blocking its products and its features. A policy that the company obviously wants to confirm and enforce against what it sees as attempts to circumvent the boundaries of its App Store application.. This with the help of built-in links that allow its users to escape the 30% commission charged on everything that moves.
In fact, new changes were just added at the beginning of the week in the latest update of the internal policy of its fundamental App Store. With a section specifically dedicated to applications relating to non-fungible tokens (NFT). And so much to say that things are not improving on the pitch.
” Apps can use in-app purchase to sell non-fungible token-related (NFT) services, such as minting, listing, and transfer. They can allow users to view their NFTs, as long as this property does not unlock application functionality. They can also allow users to browse NFT collections owned by others, as long as they do not contain buttons, external links, or other calls to action that direct customers to purchasing mechanisms other than in-app purchase via the app store.. “
A decision that further locks in the room for maneuver of NFT-related projects already almost non-existent in the App Store. But is it really a surprise? Because who would believe that the Apple company would let the applications it hosts in its store offer services outside its borders. And regardless of whether adding these features is an attempt to energize a dying market of non-fungible tokensright in the heart of this bear market.
But Does the NFT market really need the App Store to develop? A question worth asking. Knowing that this very young ecosystem already has its internal excesses. Like the progressive cancellation of copyrights on more and more platforms as in the recent case of the current blockchain leader Solana, Magic Eden. Because problems don’t always come from the outside …
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