In Meta, employees are forced to connect to the Horizon Worlds metaverse

Vishal Shah, the vice president in charge of Meta’s metaverse, faces a bitter realization. Facebook’s virtual universe, Horizon Worlds, has a hard time attracting users. Internally, company employees are increasingly being forced to join this metaverse.

A technology that struggles to convince

A year ago, the Facebook company took a radical turn metaverse renaming Half. Since then he has multiplied his investments in the field, to the point of creating his own metaverse: Worlds of the horizon

Today, between bugs, bad user experience and a relatively small audience, Worlds of the horizon not unanimous. It is estimated that nearly 300,000 people log into Horizon Worlds every month, a relatively small number compared to Facebook’s 2.9 billion monthly users.

But before creating a metaverse, the American company should still do it have teams that believe in this technology.

According to a survey, 58% of Meta employees understand the company’s strategy around the metaverse. However, when we take a closer look at the metaverse-related uses in the business, the results are disappointing.

On September 15, 2022, the vice president in charge of Meta’s metaverse, Vishal Shah, sent a message to his teams. In particular, he states his disappointment with the low number of contributors using Horizon Worlds.

“Why don’t we like the product, which we are working on so hard, enough to be able to use it all the time?” The simple truth is, if we don’t like it, how can we expect our users to like it? “

To remedy this problem, the company’s top management have found a trick unstoppable : force their teams to go to the metaverse.

👉 On the same theme – Metaverse: understanding these virtual worlds based on blockchain and NFT

Threats from the executive

Jump or go : here is the message sent by Mark Zuckerberg to his employees, a few months ago.

From, Meta’s CEO has decided to fix his workforce : Company hires are momentarily frozen, budgets have been reduced and a significant employee turnover is underway.

Also, the Facebook creator is needed to realize his ideas.

Specifically, he asked managers to hold meetings in virtual conference rooms on Horizon Worlds. Many employees therefore rushed to purchase a virtual reality (VR) headset at their own expense..

On his side, Vishal Shah has a more ambivalent posture. On the one hand, he pressures his collaborators by asking them to use Horizon Worlds at least once a week. On the other hand, he tries to convince the teams of him in a clumsy and intrusive way:

“Everyone in the company should have a vocation to fall in love with Horizon Worlds. You can’t be in love without using it. […] Find time to go there with your colleagues and friends. “

With this message, the head of Meta’s metaverse puts himself in a delicate position. Involuntarily, he points his finger the perceived lack of usefulness of its teams on the metaverse of the company.

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The crew of the company in the middle of a split

Despite the several billion dollars spent by Meta to build Horizon Worlds, we can ask ourselves what need this virtual space really satisfies. This ambiguity was noted by Vishal Shah himself :

“We are working on a product that has not found a place on the market. I need you to fully embrace ambiguity and change. “

Another interesting fact: Meta’s metaverse is not unanimous even within the executive.

John Carmack, the technical director of Oculus (branch of Meta), says his opposition to Mark Zuckerberg. In his opinion, the management of Horizon Worlds is chaotic.

Also, he points out the abandonment of the user experience in favor of commercial opportunitiesin addition to the billions of euros spent without any collection.

Meanwhile, metaverses are developing more in line with user needs. During its season 2, the metaverse The sandbox gathered approximately 350,000 monthly users, more than the achievements of Horizon Worlds. What to question the management of Meta on its metaverse?

👉 To go further, find our presentation of the Sandbox project

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Sources: The New York Times, The Verge

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