Marie-Claire launches 85 “committed” NFTs for women

Last month, Marie Claire – a high-end women’s monthly with a global readership of 7.9 million readers – announced an ambitious project to celebrate its 85 years of commitment to women, including the release of three collector’s issues.


This month Marie Claire goes even further and innovates by inviting her readers to live 85 extraordinary experiences for the benefit of a better world: in total, 85 NFTs will be on sale from 9 November to support women’s rights, education and ecology, a cause dear to Marie Claire.

Marie-Claire, the first magazine to offer “committed” NFTs.

For 85 years, Marie Claire has been able to cross the centuries alongside women by surprising them and staying as close as possible to their uses. To celebrate all these years, the media brand is investing in Web3 and becoming the first magazine in the world to offer engaged NFTs.

A total of 85 NFTs will be put up for sale – at a fixed price or at a € 100 auction – giving access to 85 extraordinary experiences: an invitation to the next Marine Serre show during Paris Fashion Week, a private tour of Dior’s Colle Noire with a collection of roses, an exceptional dinner in the company of the famous chef Alain Ducasse, a private tour of the laboratory of Mathias Kiss in his company, a face-to-face meeting with the supermodel Helena Christensen, a stay in Corsica at the Convent of Pozzo, etc.

With this innovation, Marie Claire will also engage her readers in building a better world as all profits from sales will go to three associations2 that resonate with Marie Claire’s values ​​and commitments: women’s rights with the Women’s Foundation, the education with Viens Voir Mon Taf and ecology with No More Plastic Foundation.

This charity project is made possible thanks to the support of Sézane, a prêt-à-porter brand created by Morgane Sézalory, who has also been dedicated to women for 10 years.

“For our anniversary, we want to surprise and engage our entire audience in a unique experience that makes sense and resonates with our values. By investing in Web3, we also want to demonstrate our desire to continue our digital acceleration and our determination to innovate for the next 85 years. “ Gwenaelle Thebault, deputy general manager of the Marie Claire group and director of Marie Claire

“Marie Claire is very proud to be the first magazine in the world to sell NFT for charitable purposes only and to put the latest technology at the service of the causes we care about: women’s rights, education and ecology. I would like to thank all the partners and brands who have supported us in the realization of this innovative project. “ Katell Pouliquen, Marie Claire Editorial Director

An immersive digital art gallery to access new experiences

To take this initiative forward, Marie Claire partnered with Rosalie Mann of No More Plastic and Sébastien Heimann of The Good Society, one of the world’s most popular platforms for raising funds for charities.

Together, they have implemented a dedicated platform, with the support of the Renaissance agency, which will be accessible directly on its website marieclaire.fr from today.

Designed as an art gallery, this unique and engaging platform allows visitors to virtually move around discovering 85 NFT experiences.

In exchange for each lot, the winning buyer or bidder will receive a Change Maker certificate, in the form of an NFT, representing a limited edition digital artwork. Each of them will receive an email with instructions on how to retrieve their NFT and create their wallet, as well as the terms and conditions for benefiting from their unique experience. live in real life “.

This event will be punctuated by four highlights that will reveal the collections:
• November 9th: 1st drop with 20 lots
• November 22nd: 2nd drop with 22 lots
• December 6th: 3rd drop with 20 lots
• 12 December: 4th drop with 23 lots

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