Adobe has already condemned the Metaverse – ERP today

There is a great episode of Doctor Who where the stars start disappearing in the sky. Probably because of the Daleks or something.

This high-concept scenario of the science fiction classic comes to mind when thinking about a future disruption of the metaverse if conceptual technology ever emerges from its current state of pure fiction and speculation.

Take Adobe, a company considered a leader in the metaverse space due to its AR, creative and UX footprint. The brand was recently criticized by its creative target audience for removing Pantone colors from its flagship Creative Cloud software. To recover the color gamut, Adobe users will have to pay, otherwise they will see black. Literally.

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You read that right: Any Pantone color piece that a customer made prior to color repression will now see those shades appear black when reopened without a paid Pantone subscription. Are you creating a new room in Creative Cloud and want to use Minion Yellow or a touch of Living Coral? Time to spit some green, my friend.

For corporate tech watchers who keep an eye on the Metaverse, this should sound the same alarm bell as the recent collapse in Meta’s stock.

Those observers will remember that the whole point of the metaverse is interoperability. Yet, as with Doctor Who’s starless skies, we could suddenly find ourselves in a virtual reality blackout if two brands no longer agree. It’s even more ironic that Pantone’s retirement came eight months after Adobe celebrated Pantone’s new color of the year – Very Peri – as the “hue for the metaverse era.”

The real sticking point, however, is the lack of thinking reserved for creatives. Whether it’s a social media metaverse or an industrial metaverse, the images that make up these cyber worlds will be crafted by creative professionals.

Adobe has already stumbled upon its core consumer base this year by acquiring Figma, the revolutionary UX design. The $ 20 billion acquisition was seen as a cynical move to buy a major competitor for Adobe’s business. Figma users already fear the changes that will come to the software, especially if wrapped in Adobe bloat. There are also concerns if the app’s freemium tier doesn’t stay the same as promised.

Also worried? The United States Department of Justice, which is investigating the Adobe-Figma deal on antitrust grounds.

From antitrust to distrust of AI

While the Metaverse can be a boon to the creative community in all things related to user experience and simulation, it unfortunately comes at a time when AI has reached a certain maturity.

2022 was the year of the text at all; using AI software like DALL ∙ Everyone can create art, images and videos just by sending a text message in an interface.

DALL ∙ E had been the domain of meme lovers and tech buffs when it went viral earlier this year; however, the technology gained corporate approval when the latest version of DALL ∙ E 2 was added to the Azure OpenAI service by Microsoft in October. The AI ​​tool powers a graphic design application in Azure which, in beta form, has been used by toy makers Mattel.

The tool could make life easier for designers with automation, but creatives have been wary of DALL ∙ E for some time. The fear is that the tool violates copyright in the way it can accurately mimic the style of any artist the AI ​​has data on. Therefore, stable income can become even more precarious than it already is within the creative community.

It could be said that, like Adobe, Microsoft has a bit of a twist on creatives. Others might argue that the fear that automation will eliminate human jobs is completely unfounded.

But what’s clear is that without asset interoperability, healthy competition, or respect for creatives who would use Creative Cloud technology to create a cyberspace utopia, Adobe could have condemned the metaverse for all of us.

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