what are the initiatives in tourism? – TOM.travel


In recent months, several companies in the tourism sector have experimented with the use of NFTs in distribution and loyalty. Uses that are just starting out but could be interesting to seduce the younger generation of travelers in the future.

Last April, Air Europa, Spain’s third largest airline, announced its partnership with technology company TravelX to create the world’s first series of NFT airline tickets. The airline sold a series of 10 NFTs. Each contained a ticket for a special flight to Miami on November 29, digital artwork, and entries for several events as part of MIAM ART WEEK taking place in December.

The interest of selling these tickets in NFT is to be able to leave the possibility to its buyer to resell them, something that is not possible today with a classic ticket. After a deadline, the ticket is issued and gives the last purchaser the possibility to travel. A new practice that could lead to the birth of a second-hand market for airline tickets.

“It will change the rules of distribution in tourism, which hasn’t even evolved so far. Now we have the opportunity to reinvent ourselves. We are convinced that this technology can represent a great step forward for tourism in order to improve the customer experience of passengers. We want to be part of it.” says Bernardo Botella, director of global sales of Air Europa. The airline intends to continue this partnership with TravelX in the long term to continue selling NFTs.

NFT to provide access to benefits

Travala, an online travel agency powered by the Ethereum blockchain, is experimenting with NFTs to build customer loyalty. The company has put up for sale 1,000 Travel Tigers, NFTs giving access to Smart Diamond status. In addition to enjoying 10% off prices, shoppers can take advantage of exclusive offers on travel and airline tickets, and enjoy invitations to events in real life and in the metaverse. With this NFT sale, Travala wants to create a community around its platform by rewarding it.

This is also what it has chosen to experiment with Travel Prime, the first travel pass platform. Introduced at the IFTM Top Resa trade show, this new platform will allow users to save money for their future trips. As they sign up, they will be offered offers at more advantageous prices thanks to the use of the blockchain and its principle of disintermediation.

For its launch, it will be selling a series of 5,000 NFTs with rarity ratings. Each buyer will benefit from free subscription fees for life. “You have to put utility into NFTs and that’s what we’re trying to do in tourism,” said Michel Ruiz, CMO of Travel Prime during a video interview conducted by TOM.travel. This community of early adopters can be consulted when changes are made to the service.

Institutional players are also interested in non-fungible tokens. The Dunkirk Tourist Office has partnered with young company WYTLAND to create a collection of NFTs aimed at the younger generation. Created by local artists, these NFTs are collector’s items that guarantee exclusive benefits in the territory.

The acronym NFT derives from the English Non Fungible Token, non-fungible token in French. An NFT is unique and not interchangeable. It is a digital certificate written on the blockchain that authenticates a digital object (a digital copy of an artwork, a tweet, an image, an audio file, etc.). These NFTs can be bought and sold in cryptocurrencies on the markets. When an NFT changes ownership, a new block of data is created and stored in a public ledger called the “distributed ledger”. Because this log is stored on many computers, not just one, anyone with Internet access can find out who owns it.

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