Start-up founded by French and based in Lisbon, specialized in the creation of NFTs and metaverses, Exclusible has conquered White Star Capital, Tioga Capital, Stanislas de Quercize (ex-CEO of Cartier) and Tad Smith (ex-CEO of Sotheby’s) .
JDN extension. You created Exclusible in 2021. Why was this fundraiser necessary at this stage in your life?
Thibault Launay. We raised funds mainly to continue recruiting talent. With this fundraiser we are also acquiring our first company, Polycount, which is a metaverse studio in the US, and we will grow from 33 people to 49.
Why did you make this acquisition?
We had already worked with them on our digital realist projects in Spatial (a metaverse platform, ed) : The 5,000 penthouses we’ve put up for sale were designed by them, as paid partners to build our experiences in the metaverse. We have a strong synergy because our interlocutors are often large companies that want to talk about NFT, metaverse and CRM at the same time. It made sense to acquire this studio to have a much more complete and diversified commercial offer.
How does Exclusible stand out from the competition and from the many other solutions that are developing?
I think we are the only ones with such a varied offer: the first activity is the NFT launchpad with which we have created fifteen NFT projects in collaboration with brands. Furthermore, metaverse experiences can be built, both for internal brand projects and public projects. And finally the third business that we are developing is what we call NFT CRM, a way for brands to increase their income, their retention and their conversion rate using technology. We have such a broad offering that no matter what a group’s problem is, we generally have the solution to that problem.
“For Alpine we have created a community of over 30,000 people, starting from scratch”
Most of your customers come from luxury. Is it possible today that a brand does not have a Web3 strategy?
This makes sense in luxury because it’s an industry where the notion of scarcity exists, such as with NFTs. But in general what we explain to customers is that they are not obligated to sell virtual items. This technology can help gain access to new audiences or generate more conversions, more retention, creating new experiences. We are currently working with Alpine who is both a NFT Launchpad customer for the sale of a hundred NFTs and a NFT CRM customer for a free mint (a free transmission of NFT, ed) that we are going to implement and thanks to which we have created a community of over 30,000 interested people, starting from scratch.
In September 2022, a virtual land sale took place on your site from the Madalia platform which replicates properties on the island of Madeira in partnership with the local government. At the time of this interview, around 150 of the 500 plots launched on the market remained for sale. Today, isn’t consumer demand for NFTs and the metaverse falling short of supply?
We’re well positioned in BtoC and BtoB and we have very strong demand in BtoB for the metaverse, so companies that pay us to develop experiences. On the other hand, on BtoC, the NFT market is bearish. To make a figure: on OpenSea (leader of NFT marketplaces, ed), we went from a daily volume of one billion dollars a day to ten million a day, a 99% decline. The context today is much more difficult. That’s why if we take the example of Alpine, we’ll be selling a limited amount of NFTs, and alongside it, we’ll be making a much bigger free mint. Demand is already very strong.
In your opinion, how much can the use of NFTs improve in a brand’s customer acquisition strategy?
If a brand wants to have a presence on Twitter and we use Twitter Ads, it costs between three and four dollars per follower depending on the site, but rather between four and five dollars in our experience. For our free mint with Alpine, using anti-bot logging tools like Premint.xyz, we went from zero followers to 28,000 in one month at a cost of $0.08 per follower, which is 97.5% less than Twitter Ads. And once this community is created, our analysis tools allow you to understand who this person is, because the crypto wallet provides a lot of information (portfolio balance, purchasing behaviour, ed). This is part of our projects: explaining to brands that NFT technology is not a scam and should be dissociated from speculation. In the same way that there is Google, Youtube and Facebook with the Internet, it offers several possible use cases.
Co-founder of the mining company Alliance Minière Responsable in 2015, then of the French-speaking African services site Afrimalin in 2016, Thibault Launay was named among the Forbes 30 Under 30 in 2019. In June 2021, he co-founded the luxury-oriented startup NFT & metaverse Exclusible with Romain Girbal, Olivier Moingeon, Artur Goulao, Olivier Bureau and Pierre Guigourese, and assumed the post of CEO.