The Sandbox signs a new renowned partnership with the film production house MK2. The latter now has his own land in the metaverse.
Cinema arrives in The Sandbox metaverse with MK2
mk2French production house specializing in auteur films, partnered with The Sandbox to offer their own experience in the metaverse.
This movie themed experience will take place in the MK2 land called “mk2 park”. This land is described as capable of offering a carnival atmosphere, filled with movie references and mini-games.
Sébastien Borget, CEO and co-founder of The Sandbox, spoke about the arrival of MK2 in his metaverse:
“We envision the Metaverse as a gathering place for different entertainments and cultures, and it is a pleasure to welcome MK2 as our main auteur cinema partner. Together, we plan to create an entertainment destination in the metaverse for all movie fans. »
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From cinema to the digital world
In addition to manufacturing, MK2 is also known as a distribution company, especially for Charlie Chaplin films For instance.
Although closed today, MK2 also stood out in 2016 creating the first permanent room in Europe exclusively dedicated to virtual reality. Thus, the world of video games is nothing new to the group, although the concept here is radically different.
Elisha Karmitz, General Manager of MK2 was excited about this new adventure in the metaverse:
“Bringing our vision to the metaverse through The Sandbox through a unique experience that celebrates cinema is an exciting opportunity. We hope to bring together film lovers from around the world in a new space for creation and discovery. »
Thus, The Sandbox adds an additional name to the list of all entities and celebrities that they were convinced by its metaverse.
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Source: press release
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