Marie Claire magazine launches into NFTs to celebrate its 85th anniversary

Women’s magazine Marie Claire is getting into non-fungible tokens (NFTs) to celebrate its 85th anniversary. On this occasion, 85 NFTs will be auctioned until the end of December and will finance various associations that work to defend strong values ​​such as ecology or the fight for women’s rights.

Marie Claire engages in NFTs

To celebrate his 85th birthday, the French women’s monthly Marie-Claire he saw the big picture and took his first step into Web3 adopting non-fungible tokens (NFTs).

Thus, Marie Claire offers 85 exceptional lots in the form of NFTs available for auction to thank its 1.3 million readers. enabling them to actively support different associations with strong values.

20 of these NFTs with unique characteristics have already been auctioned on a platform specially created for the occasion and providing an overview of the different experiences on offer as an interactive digital gallery.

NFT Marie Claire gallery preview

These NFTs, available both at a fixed price and at 100 euro auctions, they promise to offer unforgettable experiencesin particular:

  • An invitation to the next Marine Serre fashion show during Paris Fashion Week;
  • A private tour of Château de la Colle Noir by Dior with a harvest of the estate’s emblematic rose;
  • An exceptional dinner in the company of the renowned and multi-starred Monegasque chef Alain Ducasse ;
  • A private tour of the laboratory of Matthias Kiss in his company;
  • A face-to-face meeting with the Danish top model Elena Christensen ;
  • A sumptuous living room Well Convent overlooking the Tyrrhenian Sea;
  • And many others.

As for the distribution of the NFTs, the lucky buyers of these lots will receive a Change the Maker Platform certificate representing a limited edition digital artwork. They will also receive an email with all the information they need to create a wallet in order to recover their NFT.

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A commitment to a better world

Thanks to these auctions, readers of Marie Claire will be able to treat themselves to an unforgettable experience by actively supporting causes with strong values. Actually, all funds raised through this unique offer will be donated to the following 3 charities :

  • The Women’s Foundationwho works for women’s rights and violence against them;
  • Come see my Tafassociation that deals with the reintegration of out-of-school children;
  • No more plastic foundationan NGO working for a plastic pollution free world.

Katell Pouliquenthe editorial director of Marie Claire, underlined the interest of this first step in Web3 for the emblematic women’s magazine:

“Marie Claire is very proud to be the first magazine in the world to sell NFTs exclusively for charity and to put the latest technology in service of causes dear to us: women’s rights, education and ecology. I would like to thank all the partners and brands that have supported us in the realization of this innovative project. »

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Source: Marie-Claire

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