Streaming content providers offer subscription packages for all wallets. This is the case with streaming TV and film, series and documentary platforms.
It is clear that the subscriptions in the end they only offer a bouquet of programs that are only half-watched. This fact greatly encourages unsubscribing.
Despite everything, an unsubscription requires a subscription and the vicious circle keeps turning. At the heart of this dilemma the web3 NFT sector can present a lucrative solution at all levels.
The subscription problem
The subscription concept is sensible but encourages excessive consumption. You subscribe to a formula and get a bouquet of programs or contents that you consume only 25%.
In the best case, we find an interest of 75% of the bouquet if there are more of us to take advantage of the subscription. If we decide to subscribe to a cheaper subscription, however, we no longer find the content that really interests us in the subscribed package.
Over time, we end up getting tired of subscriptions and throw in the towel, unsubscribe.
NFT, a solution
The problem of membership can find a solution in the concept of belonging. At least that’s what the NFT industry offers consumers of streaming content.
It’s basically about creating a niche for a genre of content. Each niche is then accessible via an NFT card. An NFT thriller, for example, gives access to such series Stranger thingsand an NFT superhero opens the door to movies and series wonder.
The consumer therefore knows exactly where he is going and what he will see. He will be cheaper for the time and also financially.
The benefits of the NFT membership concept
Subscription to streaming content via NFT allows distribute the profits equally. Creators, intellectual property and rights holders, platforms and other players in the production of content are each entitled to their share.
Hence, consumers can specifically choose the content that interests them. They no longer have to pay for content they don’t consume.
The NFT is a digital item, and as an item it can be legally sold. If the consumer is no longer interested in joining, he can sell his NFT.
Also, this concept of membership is less expensive than the subscription one. Consumers are winners at all levels and suppliers are no less advantaged.
Thanks to this membership concept via NFT, streaming content providers can improve their targeting. At this level, they will use algorithms to shuffle the data and highlight the most requested content.
It’s easy to join streaming content via NFT. The profits to be made are also obvious. Streaming platforms should dig into this area to bring freshness to their services.
Do you know the expression BFF? Best friends forever? Well I, Annaëlle, am Victoria’s best friend. Passionate about crypto myself, I’m coming to give him a hand on his blog… by lending him my pen 🙂
I also post on LinkedIn, follow me!