NFTs will soon be able to bypass App Store restrictions

While the App Store imposes strict rules to limit the use of non-fungible tokens (NFTs) in its ecosystem, European regulations force Apple to turn around: third-party applications will soon be able to bypass the App Store restrictions.

Apple goes into reverse

Famous for its hermetic ecosystem, the American company is currently preventing the development of an important branch of Web3: NFTs. Last October, Apple made the choice to limit the use of non-fungible tokens to the artistic and collectible aspects.

However, the technology company’s closed system will soon be open to competition. In response to new European legislation that will take effect in 2024, Apple must allow the implementation of alternative application stores to the App Store on its devices.

concretely, this means that the recent rules imposed on NFTs will become null and void. By traversing third-party app stores, publishers will be able to evade the 30% fee imposed by the App Store, while developing games where NFTs allow unlocking of in-game content.

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By imposing a 30% commission on the sale of non-fungible tokens, Apple significantly reduces the profit margin of professionals who trade NFTs. So, several voices from Web3 have risen to denounce this abuse of authority.

Coinbase has refused to submit to requests from the Tim Cook-led firm, refusing the implementation of some of its services on Apple devices. Meanwhile, Metamask co-founder Dan Finlay called Apple’s tax “ monopoly abuse comparing the company to the fictional character Big Brother.

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Towards the opening of the Apple ecosystem in Europe?

For years, the various political entities of the European Union denounced Apple’s monopoly. However, the new legislation called ” Digital Markets Act it comes to disrupt the American company in the same way as its digital counterparts.

Published in the Official Journal of the European Union in October 2022, this regulation is introduced to decentralize digital-related industries where GAFAMs reign as undisputed masters in their respective markets.

For Apple, this regulation goes against its technical and economic model based on its closed system. From now on, the American company will have to submit to greater competitiveness permitting :

  • downloads from app stores other than the App Store;
  • the interoperability of the different instant messaging applications existing on the market;
  • uninstall applications pre-installed on a device;
  • the choice of software when installing the operating system on a device (such as web browser and search engine).

The new legislation, in force since May 2023, will tolerate defaulting companies until 2024. Pending this date, developers of NFT-related applications must be patient for the distribution of their projects on Apple devices.

👉 Also in the news – The European Union will limit cash payments to 10,000 euros

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Published by Larousse Editions

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Sources: Bloomberg, Public Life

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