the blockchain entertainment remains one priority medium-term investment for the video game publisher Square Enix. Its CEO acknowledges this turbulence of 2022 and foresees a market get rid of speculators.
The CEO of the Japanese giant Square Enix has not failed to observe the turbulence that has rocked the cryptocurrency market in 2022. In addition to the FTX scandal, the leader cites the volatility around prices and NFTs.
But despite these events, Square Enix does not question its medium-term investment and new business development strategy. So the blockchain entertainment remains a strategic goal.
“Blockchain Has Gained Significant Recognition”
This is what Yosuke Matsuda written in his 2023 wishes to employees. In fact, he points out, the blockchain has achieved significant recognition” in the last year. Also the term Web3 gained credit with decision makers.
For the Square Enix CEO, it could be a new cycle which is now opening up for these markets, and that “following the excitement and euphoria that surrounded NFTs and the metaverse in 2021,” then the ” high volatility ” Of 2022.
If this turns out to be a step in a process leading to the creation of rules and a more transparent business environment, it will surely have been for the sake of the growth of blockchain entertainment,” considers Yosuke Matsuda.
The key to the game: decentralization
But what are the implications for the industry of game ? For the CEO it is essential not to focus only on technology and the speculative dimension. And the value, according to him, lies in moving to a ” autonomous decentralized model “.
“It is this concept, this philosophy that I consider the key,” insists the Square Enix boss. He therefore asks his teams to be concerned above all with new experiences and new pleasures decentralization can lead to consumers.
Yosuke Matsuda is also pleased to see a shift in discussions within the gaming industry. In 2021 the “market was driven more by speculative investors than by players”.
Stocks and investments in 2023
After last year’s cryptocurrency crash, blockchain and NFTs are now seen as “just a means to an end”. And this purpose is to offer New experiences.
“I see this as a very beneficial development for the future growth of the sector,” appreciates the head of the Japanese studio. To take advantage of this dynamic, the publisher is currently developing “more blockchain games”.
We are making preparations that will allow us to unveil even more titles this year,” announces Yosuke Matsuda.
The firm also plans to invest and take stakes “in promising companies, whether we find them in Japan or overseas.”
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