The Tour de France launches in Web3 for 2023

The Tour de France 2023 will be partially digital. The organizers announce that fans will be able to collect non-fungible tokens (NFTs) representing the different stages. How will it look?

The Tour de France is introduced on Web3

The Tour de France announces that the NFTs of the different stages – modestly baptized” exclusive digital content– will be offered to fans. The 21 digital collectibles will be distributed free through the games. 21 special NFTs will be distributed, and will allow their holders to experiment”a VIP experienceon one of the steps.

The initial distribution of these digital objects will be followed by a second phase. Those who collect several will be able to get “more or less exclusive rewards depending on the level of completion of the collectionA community Discord will also be offered to bring collectors together.

The non-fungible tokens offered by the Tour de France will be offered through Polygon. A choice justified bylimited energy consumptionof the network.

👉 Find out more – Polygon (MATIC), a scalable blockchain hub centered on Ethereum (ETH)

Buy NFTs on Binance

Check out the Binance NFT Marketplace 🔥

NFTs resold to promote cycling

The NFTs will be resalable on the secondary market. The profits thus made will be entirely donated to the program “The future by bicycle“. This is an initiative of the Tour de France which aims to promote cycling.

According to Christian Prudhomme, director of the Tour de France, this is a “popular” initiative for the Grande Boucle:

A real popular festival in July, [le Tour] creates a great closeness with its audience during the 3,500 km of its route. The digital collection of the stages of the Tour de France 2023 responds to this logic: everyone will have the opportunity to obtain exclusive digital content from the Grande Boucle. The lucky ones will be able to experience unique moments thanks to them.»

We note a certain caution from the Tour de France, which does not use the word “NFT”. But it still shows a clear openness to Web3, which is increasingly positioning itself as an innovative way to build fan engagement.

👉 Listen to this article and all other cryptocurrency news on Spotify

Progress in the world of cryptocurrencies with Cryptoast experts 📘

toaster icon

Source: press release

News 🍞

Receive a roundup of cryptocurrency news every Monday by email 👌

What you need to know about affiliate links. This page features investment related goods, products or services. Some links in this article are affiliated. This means that if you buy a product or register on a site from this article, our partner pays us a commission. This allows us to continue to offer you original and useful content. There is no impact on you and you can even get a bonus using our links.

Investing in cryptocurrencies is risky. Cryptoast is not responsible for the quality of the products or services presented on this page and cannot be held responsible, directly or indirectly, for any damage or loss caused as a result of using a good or service highlighted in this article. Investments related to crypto-assets are risky by nature, readers should do their own research before taking any action and only invest within the limits of their financial capabilities. This article does not constitute investment advice.

MFA recommendations. A high return is not guaranteed, a product with a high return potential carries a high risk. This risk-taking must be in line with your project, your investment horizon and your ability to lose some of these savings. Do not invest if you are not ready to lose all or part of your capital.

Read more on our Financials, Media Transparency and Legal Notices pages.

Leave a Comment