Tech companies race to fill consumers’ free time

This year, vehicles and smart devices are also the protagonists of the Las Vegas Electronics Show, the annual unmissable appointment for technology enthusiasts which kicks off on Thursday with the usual momentum after two editions marked by the Covid 19 pandemic.
Between 5 and 8 January the Consumer Electronics Show (CES) will be held on an area of ​​over 18 hectares, in an event that should see a strong return for exhibitors and investors, after two previous editions marked by limitations. related to the pandemic.
In 2021, the show was held exclusively via the Internet, while in the 2022 edition, “there were large empty halls, and the Las Vegas show was only a shadow of what it was,” according to Exponential analyst Avi Greengart.
Greengart expresses his happiness at the possibility of “the return of the public, the difficulties of travel and meetings behind closed doors, all of which are components of professional exposure”.
On the program this year many vehicles (self-driving cars, electric boats and planes, agricultural machines connected to the Internet), inflatable vehicles with artificial intelligence and a new category called “Web 3”, or the new generation of the Internet. , which includes the parallel world of Metaverse.
Kivan Yalowitz, Accenture’s chief software officer, said the event “would be like an auto show.”
The organizers announced that all stands were full in the West Hall, an area reserved for manufacturers and suppliers.
Kevan Yalowitz expects these companies to promote their software, saying, “We believe that by 2040, approximately 40 percent of vehicles on the road will have remotely upgradeable infotainment operating systems.”
This evolution will pave the way for developers to ‘create experiences’ for drivers and passengers as well as users of digital services.
Thus, more vehicles will participate in the “battle for consumer time,” which is one of the topics at the heart of the 2023 Las Vegas show, according to the analyst.
“There is a certain discomfort on the part of consumers faced with the overabundance of services. A third of users of major streaming networks canceled at least one subscription in 2022 and this trend will continue,” she said, citing a study conducted by Accenture in ten countries.
Hence the need for different platforms and mobile apps to offer more engaging experiences, especially in the world of the Metaverse which is currently struggling to impress with its features.
The world of the Metaverse, presented as the future of the Internet, is based on immersive experiences accessible privately through virtual or augmented reality technologies.
Metaverse also featured prominently at last year’s Las Vegas Expo, shortly after Facebook announced its new strategy in this area and changed the parent company’s name to “Meta.”
A year later, the social media giant has invested tens of billions of dollars in digital headphones and earphones, scaring investors who see this path as boundless room for friction.
The Web3 category of the Las Vegas show will bring together companies specializing in this sector, as well as in the field of “blockchain” technology and cryptocurrencies. Many engineers hope that a decentralized internet with these technologies will one day emerge.
But “there may be fewer cryptocurrency companies than expected due to what happened with FTX+,” says Carolina Milanesi of Creative Strategies.
The collapse of this cryptocurrency platform that has contributed to the generalization of digital currencies and the arrest of its president, Sam Bankman-Fred, capped off a dark year for the sector.

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