We have to say, we are bored out of our minds on the Tech market in 2022. Smartphone makers are running wild, PC makers are getting old, audio is slipping, and lack of innovation doesn’t improve that feeling.
At the same time, brands raised prices under the pretext of component shortages, the war in Ukraine and Covid. In short, it is not exactly joy.
What do the tech giants have planned for 2023? What will be the trends this year? Since the CES show is opening its doors soon, let’s take stock the 6 main trends to follow in the Tech market in 2023.
After a 2022 still monopolized by Samsung, the foldable smartphone market is expected to develop further in 2023. If the shortage of components does not allow for rapid democratization, new players will try the adventure.
OPPO has already shown its intentions during the Inno Days at the end of 2022 by unveiling two new foldable smartphones: the Find N2 and the Find N2 Flip. The former will be a competitor to Samsung’s Z Fold4, the latter to the Z Flip4.
Foldable clamshell smartphones are also expected to multiply in 2023. Consumers who have avoided compact models could focus on these formats more suited to today’s needs.
Foldable smartphones with clamshell allow you to combine the visual comfort of a classic smartphone with the compactness (in your pocket or purse) of a compact smartphone.
Despite the arrival of new players, the market should still be confined to the premium segment, as the technologies used in these devices are still expensive.
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Another product that we would like to see become more democratic but still very expensive: the electric car. In 2023, you’re not done hearing about it.
It starts at the beginning of the year in France, as the state changed the aid mechanisms for the purchase of these cleaner vehicles. The ecological bonus thus drops to 5,000 euros (compared to 6,000 euros in 2022). At the same time, a zero-interest loan is activated under certain conditions.
Technical problems related to the electric car are expected to be among the trending topics this year. Beyond the new models, issues related to vehicle autonomy and recharging infrastructure represent the challenges of tomorrow. Many topics that we will cover on Presse-citron.
We talked a lot about it in 2022 and it will continue in 2023. Despite genuine skepticism, the metaverse will still be part of the big trends of 2023.
However, in 2022, several signs indicated that this new world was far from promising a bright future. Mark Zuckerberg, head of Meta (Facebook), paid the price. His company has announced catastrophic financial results, due to multi-billion dollar investments in the metaverse.
Yet some optimists continue to believe it. Therefore, Facebook presented a new virtual reality helmet that allows for better immersion. At CES in Las Vegas, other players are also expected to unveil products, including HTC, which has refocused on this business after the decline of smartphones.
2023 should therefore be an important year for the future of the metaverse.
We’ve also heard a lot about it for years, but 2023 is expected to be a pivotal year for AI. In robots, software, online services or your smartphones, AI has shown enormous potential in 2022.
In 2023, the progress should be even more impressive. Let’s think, for example, of services such as ChatGPT, which should improve further, or of specific software such as the latest one offered by Adobe, which allows you to correct automatic voices during recording with parasitic noise.
Electric cars should also benefit from advances in artificial intelligence. And if the 100% autonomous car is not for now, manufacturers continue to expand this technology of the future.
AI is also robotics or advanced industrial applications that meet very specific needs. In short, you will not have finished hearing about it even in 2023.
The end of the party in Europe
Voted in 2022, the Digital Market Act and the Digital Services Act are two texts aimed at regulating the practices of tech and digital giants. From 2023 these two texts will be implemented and for Google, Twitter, Apple and others the party is over.
If they want to continue to be present in the old continent, these giants will have to adapt to the new rules. Some of them are easy to set up. Consider, for example, respect for competition.
Others involve technical developments or even upheavals in the design and manufacturing process. Apple, for example, will have to abandon its Lightning port in favor of USB-C, chosen as the universal connector in Europe. If the Californian still has 2 years to comply, he already has to plan the design of his future devices according to these rules.
Twitter, Facebook, Instagram or WhatsApp will also have to adapt. These European regulations impose better moderation, greater respect for privacy and even interoperability between services. For example, you’ll need to be able to send an iMessage to someone who has WhatsApp as their primary messaging service.
All these regulations should therefore transform many of the digital tools we use on a daily basis. There will be a change.
Subscriptions for everything
This is a trend that has been observed for some years, but is expected to intensify this year. In 2023 more than ever, subscription will be king.
We see it in smartphone application stores, for example. While most of the apps used to be paid once and for all, most are adopting the subscription model to be more profitable. This model, Adobe chose a few years ago, charging its creative suite monthly rather than through a one-time purchase.
The subscription should reach social networks. Twitter, for example, should become paid to access certain features. In any case, this is the wish expressed by Elon Musk, the new boss of the company.
Cars, online services, tools for professionals (accounting, billing, etc.) are adopting the subscription model. For consumers, it’s the risk of being drowned in formulas of up to a staggering amount each month. So be careful.