Fri 30 Dec 2022 ▪ 2:00 pm ▪
min read – from
Immutability, transparency, traceability, automation…and all kinds of benefits are associated with the blockchain. BMW has not remained unmoved by this myriad of strengths. Reason why the German manufacturer has remained faithful to the blockchain from 2018 to today.
BMW has not missed the move to the blockchain
BMW is one of the automakers to “blockchainize”. As of April 2020, the company founded by Gustav Otto and Karl Friedrich Rapp has already used this technology to perfect its industrial traceability. In the same year, Bayerische Motoren Werke AG made blockchain the cornerstone of its BMW Vantage program. Cointelegraph believes this adventure has already begun in 2018.
According to Cointelegraph, BMW has decided to continue its merry way in the vast blockchain universe. This time, the German maker has called on Coinweb and BNV Chain to integrate their technology into its day-to-day operations. There are also plans to set up a blockchain-based loyalty program for its Thai branches.
The choice of Coinweb is justified by the reliability of its infrastructure, and of BNV Chain by the facilitations linked to the settlement of transactions. Thus, the integration of decentralized technology will optimize manual processes at BMW. It will also ensure that the manufacturer’s auto finance services are optimized.
Additionally, Coinweb will develop a custom Web3 application, which will use a rewards system based on its blockchain. This will enable retention of the BMW Group’s Thai customers.
Get your rewards via BNB Chain
Toby Gilbert, CEO of Coinweb, explained this system, which was initially reserved for Thais.
” Customers will be rewarded with loyalty points and will be able to spend within the ecosystem. We hope there will be a future global rollout, but for now our partnership is with Thailand “, he stressed.
Basically, BMW customers will earn rewards for every interaction with the company’s ecosystem. Buying a car or accessing a service are considered interactions. Furthermore, the prizes obtained can be used to purchase products and services in a physical or virtual BMW store.
Also, it should be noted that the transactions will be made via the Binance blockchain.
If BMW is a blockchain enthusiast, other automakers do not hesitate to jump into cryptocurrencies and NFTs (Mercedes, Ferrari, etc.).
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The blockchain and cryptocurrency revolution is underway! And the day the impacts are felt on this world’s most vulnerable economy, against all hope, I’ll say I had something to do with it.