For its 56th edition, the CES (Consumer Electronics Show) returns from Las Vegas. from 5 to 8 January, after an unconvinced 2022 edition: last year, the great mass of electronics had welcomed only 44,000 participants, following a flurry of cancellations registered by large groups (Google, IBM, Intel, La Poste, Mercedes, BMW, General Motors or even Panasonic) due to deteriorating sanitation conditions.
Nothing like this is on the horizon this year: big international accounts and media have responded, as have global tech startups, who have resumed their journeys. Result? The American organizer of the event has already betrayed the hope of reviewing the threshold of 100,000 visitors.
“ It is still not a so-called normal CES, as we saw at its peak in January 2020 with its 180,000 visitors, which could even be considered “too much”… But let’s go back to a very nice edition, since all the big names have kicked off. We should therefore not see empty grandstands this year “says Damien Cohen, communication manager of Minalogic’s digital sector competitiveness cluster, responsible for the regional start-up support program.
“We must not forget that there is no real alternative to a trade show like CES, with other events however that may target certain markets such as Gitex in Dubai, which is starting to make a name for itself, or even Vivatech in France. But overall, there are few such generalist fairs that manage to attract both such a large number of visitors -without actually being open to the public-, but also big names in technology such as Apple, NASA or the army…“Abound Kate Margetts, head of international relations at Minalogic.
A regional delegation aiming for records
Once again this year the regional delegation led by Minalogic and the Auvergne Rhône-Alpes Region is aiming for records: because if it has always been particularly present at the great electronic mass in Las Vegas, its participation may have fluctuated over the years. ..but never give up.
Last year, for example, the president of the Region Laurent Wauquiez had even made it his forte, choosing to be the only regional elected to fly to CES in Las Vegas, in the midst of a health crisis, to bring at the bedside of startups.
A year later, the energy context has reversed the game and it is rather its vice-president for economics, Stéphanie Pernod, who makes the trip: with the ambition, once again, to hunt in packs and score this event. the colors of the blue panels of Auvergne Rhône-Alpes. 36 startups will make up the regional delegation, “ be the largest French delegation “says Damien Cohen.
Especially since France itself is no different: for several editions, France has made it a point of honor to promote French Tech among the first foreign delegations (with almost 200 exhibitors) of this great American exhibition, where it is rumored that business is everywhere: on the stands, but also in the suites and in the working evenings that punctuate these four days, from the beginning to the end of the evening.
The promised visibility on the Las Vegas scene already seems to be well advanced: of the 36 regional startups, 17 have already been selected to participate in CES Unveiled, a selective event held on Tuesday 3 January with 2,000 international media. Nine of them (including BeFC from Isère and its ecological battery based on paper and enzymes or Meropy, which has created a robot to rationalize farming methods for farmers) are also traveling to collect an Innovation Award, which highlights the most promising innovations of the event: “a new record for the 20 innovation awards awarded this year”, recalls Damien Cohen.
“Tech for good” as a new leitmotif
If this year too CES 2023 will be driven by applications related to consumer electronics and the automotive market, which historically occupy a leading position, this year too the theme of “Tech for good”, associated with the metaverse boom. .
“The organization wanted to emphasize by creating a new dedicated category, which ultimately brings together all the technologies likely to improve the human condition, whether in the field of renewable energy, lower consumption, health or people’s health in the in in a broad sense, even reaching cybersecurity”, translates Damien Cohen.
For the first time we should therefore see solutions dedicated to energy independence, and in particular new generations of solar panels, batteries, biodegradable cells, etc., appear in a much more massive way in the corridors of the fair.
Regional startups intend to seize it: because with an Auralpine delegation particularly specialized in the energy, health and IOT sectors, this CES could allow them to attract the attention of large accounts, looking for solutions with lower consumption and environmental impact .
“It is certain that we have, within the delegation, solutions such as those of BeFC (ecological paper-based battery) or Dracula Technologies (photovoltaic modules for the IoT) which could make some noise this year, with large accounts already wanting to trade with them. Or security-related technologies such as Safee, which acts as a new personal bodyguard by quickly activating an alarm and calling for help, as well as Matvisio (which is developing a posture management tool to prevent musculoskeletal risks, ed), or Admir (which opens a new way in cancer diagnosis with a reagent-free analysis approach, ed) “, reports Damien Cohen.
“Today’s investors are looking for solutions that do not harm the environment and that can allow them to reduce the impact of their products. And this can go through highly technological solutions such as Dolphin Integration, which helps to reduce the size of electronic chips by proposing very low-consumption systems”, he remarks Kate Margarett.
The tradition of previews
While the Tech ecosystem often makes it a point of honor to keep their big announcements for CES, Auralpine startups should also play along for this new edition, offering some previews.
This is for example the case of Symbio, the Michelin-Faurecia joint venture, which should take advantage of its presence in a stand at the LVCC (Las Vegas Convention Center) to present the prototype of the second generation of its fuel cell. Under development, the new version of StackPack (NG2) aims to achieve “ a reference net power of 130kW to 160kW, required for the most demanding applications such as SUVs, pick-ups and heavy trucks. »
Symbio specifies that these first systems will be able to be shipped and tested by its customers in the first half of 2024, while the start of series production is scheduled for the end of 2026.
Another bet, another nugget: the Isère Inocel, co-founded by the explorer Mike Horn with the former director of Akka Technologies, Mauro Ricci, will embark with him for the first time its fuel cell prototype, intended for heavy and to storage to present it to international media, CES Unveiled, among others. And this, despite its size, given that its 700-cell module weighs 100 kg for a volume of 110 litres, for systems ranging from 300 kW up to 3 megawatts. Inocel aims to enter the market in 2023 with the pre-series, then in 2024 on an industrial scale.
After having already industrialized the first four generations of its neuromorphic and bioinspired sensor and collected 50 million in series C at the end of 2022, another Isérois, Prophesee, has meanwhile chosen to rent, not a stand but a suite, in the heart of one of the hotels most prestigious of the fair, the Venezian, to meet a hundred potential prospects… And to present them with three technologies, each destined for a key market: a new sensor prototype, developed in collaboration with the Sony group and destined to improve the image for the mobile world, a second sensor for the immersive experience for augmented reality gamers, as well as an in-room presence sensor for the IoT sector, co-developed with the ‘American Brainchip.
“ This will be the first time we have publicly shown these protesters, some of which will also be subject to confidentiality clauses. “, slips to La Tribune Luca Verre, CEO and co-founder of Prophesee, which today has 110 employees and three offices (Grenoble, Paris and Shanghai).
Finally, the Rhône Proovstation, which has already participated in four previous editions of CES, is back again this year to present two prototypes of its intelligent gate: one intended for the control and sale of second-hand vehicles dedicated to private individuals, and which is already subject of an implementation agreement within the Carrefour distribution network in France (with 5 sites already installed and around 30 planned from 2023).
And the second, developed in collaboration with the Michelin group, and which consists in offering the professional automotive market an intelligent tire measurement station. “ This is an offer dedicated to professionals who until now did not necessarily have the time or the technological tools available to check the wear of the four tires and evaluate the geometrical requirements. Cédric Bernard confirms to La TribuneProovStation CEO.
After having already marketed 130 copies of this station in 13 countries, it now aims to conquer the American market in particular, which would thus allow it to double its potential market, targeting both centers of maintenance, repair and distribution of motor vehicles.
The die has been cast, see you in a few months to see who will be the first winners of this 2023 edition who will be able to bring their novelties to the general public.
These nuggets that are part of the CES 2023 regional delegation:
– Rhône: Airxom, Artifeel, Deebee, Face Alive, Matvisio, Miraxess, Proovstation, Senzu, Superwyze, Visual Behavior, Witekio
-Isère: beFC, Dolphin integration, Meropy, Orioma, Proes
-Drome: social dream, Dracula technologies
-Puy-de-Dome: perfect memory, Seve’Up
And outside the regional pavilion (CEA, etc.):
-Isère: Admir, Earsquared, Greenwaves, Inject Power, Inocel, Prophesee, ST
-Rhône: Y brush
-Loire: Travel assistant