The strategy seems to be to establish one’s name as an active partner in the establishment of Web3. This decentralized internet whose definition differs greatly from Changpeng Zhao (CZ), founder of the centralized platform Binanzato Vitalik Buterin, founder of the most truly decentralized blockchain Ethereum. And whose goal remains as vague as its use is intensive at the moment. Because what used to be “disruptive” is now Web3 !
But it doesn’t matter with these squabbles, the payment company MasterCard clearly wishes not to lose this trend. Especially since its direct competitor Visa has taken the same direction. And its latest initiative in the field is a “Web3 career accelerator” for musicians. A program called Artist Accelerator Mastercard announced today and officially launched in the spring.
Mastercard + Polygon = Artist Accelerator
This initiative is aimed at “emerging artists” for whom MasterCard considers Web3 “has yet to fully deliver on its promises”. A gap filled by the implementation of its Mastercard Artist Accelerator program intended to extend the footprint of this payments giant in the field of contemporary music. But above all to offer Web3 support at the forefront of new digital technologies to the 5 artists selected as part of this global initiative.
” The Mastercard Artist Accelerator will connect select artists around the world with iconic mentors and a vibrant fan base as they learn and create in Web3. The program will culminate later in 2023 with a live streamed artist showcase”
In fact, this program aims to teach select artists “how to build (and own) your brand through Web3 experiences like NFT typing“. But also to record their creations and their presence in the virtual worlds of the metaverse. This is thanks to an engaged community of fans and “exclusive access to special events, music releases and more”.
An initiative carried out in collaboration with the Polygon network (MATIC). And a project whose CEO, RyanWatt, fails to point out that “Web3 has the potential to allow a new kind of artist to make a living (…) on their own terms.” Knowing that in parallel with this campaign MasterCard also announces the launch of a collection of NFTs called “Mastercard Music Pass”. The goal: to provide proprietary musicians with educational materials and “one-of-a-kind resources” in collaboration with brands.