Mastercard and Polygon Partner to Power Music Artists on Web3

During the Consumer Electronics Show (CES) in Las Vegas, Mastercard announced that it has chosen Polygon (MATIC) to host its new Web3 accelerator for music artists.

Mastercard chooses Polygon (MATIC) for its new accelerator

This is a new masterstroke for the Polygon ecosystem, which has just enter into a partnership with payment giant Mastercard. This collaboration is part of the new program for music artists: Mastercard Artist Accelerator.

This announcement was made official on Friday, at the Consumer Electronics Show (CES) in Las Vegas :

Through this new accelerator, which will see its first edition take place next spring, Mastercard is reaching out to singers, DJs or even music producers, to support them in the use of new Web3 technologies that are available to them. This includes, in particular, non-fungible tokens (NFTs), the functioning of which brings the concept of intellectual property back to the fore.

This first edition will thus accompany five artists, e Polygon was chosen by Mastercardin order to provide the tools that will make up this program.

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Renowned partnerships

On the occasion of the announcement of the collaboration with Mastercard, Ryan Wyatt, CEO of Polygon Studio, gave his vision on the added value provided by Web3 innovations :

“Web3 has the potential to enable a new generation of artists to grow a fan base, earn a living, and introduce new means of self-expression and connection on their own terms. »

If news of struggling cryptocurrency ecosystem projects or companies is commonplace during this bear market, Polygon, on the other hand, tends to get noticed for its high-profile partnerships.. First there was a participation in the Disney accelerator, a collaboration with Mercedes-Benz or even the one with Meta for the creation of NFTs on Instagram.

Also note that the Starbucks loyalty program is also hosted on Polygon. All these agreements lead real use cases to the networkthereby increasing its legitimacy for future partnerships of the same calibre.

Meanwhile, MATIC price did not particularly react to the news, e it trades at around $0.80 when you write these lines.

👉 Also in the news: It’s now possible to create and sell NFTs directly in Shopify

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Source: Polygon

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