Music, Master! – While many complain about the crypto winter that is falling on our wallets, it seems that the cold is not freezing the initiatives of some. This is the case of the credit card giant, MasterCardwith which it is associated polygon (MATICS) to establish a program for musical artists.
Blockchain: A Revolutionary Technology for Artists
MasterCard announced then on the last day of the CES (Consumer Electronics Show) in Las Vegas, a plan for the emerging music artists. It is built in tandem with the blockchain polygon.
This program will be launched at spring 2023. It will equip five lucky emerging artists with the tools, skills and access they need to thrive in web 3.
Artists will thus have access to special events or even exclusive music releases. This unique program will also teach them how to build and implement their brand through experiences. Network 3 how :
- The creation of NFTs ;
- Representation in virtual worlds such as the metaverse;
- Building an engaged community through web3.
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Mastercard and Polygon: the web3 to create unique experiences
This space will allow artists to come together and develop their communities. the Artist Accelerator Mastercard will also invite fans to participate in engaging events so they are not forgotten in the equation. In reverse.
The latter will be able to join the platform, in doing so they will evolve with the artists to improve their knowledge. Raja RajamannarMarketing and Communications Director of Mastercard, said:
“Our vision is to connect passion and purpose, spotlighting incredible emerging artists and creating an interactive community that allows participants to learn, experience and grow together. »
In addition, the Polygon network is one of the greenest in existence. It already has many decentralized applications, among which we find in particular the music platforms Royal, StemsDAO and Bolera. Also, as the CEO of Polygon Studios explains, RyanWyattthis marriage of convenience perhaps paves the way for a more direct economy for artists, who sometimes suffer too much from not owning their work on the web 2:
“Web3 has the potential to enable a new type of artist to grow a fan base, make a living and introduce themselves. »
Polygon – Source: Medium
the sandbox, Warner Music Group, Starbucks or Nike : Many people work with Polygon, a green blockchain that has established itself over time. Furthermore, the MATIC cryptocurrency protocol appears to have some wood to weather the winter, despite the crypto winter.
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