‘Games of Thrones’ Official NFT Collection: ‘No Creative and Terrible Vision’

When an official Game of Thrones NFT set hits the blockchain, whatever your take on non-fungible tokens, you can at least expect the art to look good. Alas not.

Tuesday, Warner Bros.’ the blockchain division launches Build Your Kingdom, a collection of Game of Thrones NFTs that will apparently eventually double as an RPG digital card game. It was sold in the form of Hero Boxes, each containing a set of cards: one “hero” card, three story cards, and nine resource cards. There were 4,950 Hero Boxes, each selling for $150 (0.11 ether).

Nifty’s, an NFT marketplace that partnered with Warner Bros. to launch indicates that the resource cards will then be fused together to create weapons and armor that can be equipped for the hero character. It’s all nice and good. NFTs with a vague promise of future value are exactly what most traders are looking for – an opportunity to speculate/gamble. But some buyers were disappointed when they opened their Hero Box and saw the artwork inside.

“Hero” avatars are medium 3D models of characters based in the northern region of Westeros: a master of Winterfell, a warrior of the Night’s Watch, a raven from beyond the wall. But as you can see from the tweets above, some of the 3D models are, to say the least, below average.

A recurring problem among hero avatars is “salad fingers” – fingers that curve grotesquely around the weapon they are clearly supposed to be holding. However, the resource cards in each pack are perhaps more cheeky. Twitter user SpicyTunaRoll found that many of these appear to have been pulled directly from ShutterStock, a stock image provider.

The premise of NFTs, which are tokens on a blockchain, is that they allow digital assets to be held as property. They are to digital assets what a title deed is to land. HBO’s owner, Warner Bros., is the latest company to try to grab a piece of the lucrative NFT pie. Fashion brands such as Lacoste and Adidas have introduced their own NFTs, with the latter partnering with the Bored Bee Yacht Clubwhile Nickelodeon, Looney toons and Final fantasy are among the entertainment brands that have been trying to cash in on the trend.

Even in the midst of a bear market — both cryptocurrencies and NFTs are down steeply from the same time last year — new collections sometimes pop up and make a lot of money. More recently, Donald Trump Photoshopped “Digital Trading Cards” Collection Raised Over $5 Million.

“This Game of Thrones NFT collection is like the last season of the show,” tweeted user Justin Taylor, former chief marketing officer at Nike and Activision. “No creative and terrible vision.”

Ouch. However, while the collection has been poorly received by some people, in some ways it is already a success. Just under 5,000 Hero Boxes sold out in seven hours, generating nearly $750,000. The Hero Boxes sold on Tuesday are the first of many drops from the Build Your Realm project, with subsequent collections focusing on different regions of Westeros.

Nifty’s and Daz 3D, the company that created the 3D art, did not immediately respond to requests for comment.

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