The APM Metavern, a human and scientific exploration

“Nothing great has been accomplished that is not an exaggerated hope”

Julius Verne

The Seminar on Successive Worlds

The APM, Association Progrès du Management, organizes its convention every two years to maintain the collective momentum and learn together. This time it is held in Nantes. It offers a human and scientific exploration to PMI managers by the most distinguished experts opening them to the “next worlds”. The 2023 event has been preparing for 2 years. It welcomes nearly 6,000 French leaders for 2 days.

The preparation of such an event is in itself a journey and a collective learning process that combines upstream and during a time of creativity, design fiction sequences, consultation of actors, location scouting on the convention site, casting of consultants and personalities to animate the plenary sessions. Transforming a conference center into a friendly learning space is a challenge. Many actors are mobilized to successfully stage the event, including the Nantes design school, a communication agency, sound experts and development specialists.

For the members of the association, 180 international experts (adventurers, philosophers, sociologists, high-level athletes, young talents, international entrepreneurs, great musicians, etc.) animate 150 workshops, round tables, various sensory and emotional experiences around 17 themes chosen to project the participants into the world that comes and is built with them.

“The workshop of the next worlds” is the title kept. 414 animators support pedagogy carry out coordination missions, creative co-development animation or co-dream. They play the role of moderators, journalists, creators of a knowledge base, researchers, animators of the “human library”, facilitators of the learning experience and finally entrepreneurial challenge coaches.

During this event they are trained in pedagogical practices to increase the effect of the presentations and the appropriation of knowledge. About a hundred young people are invited, two of whom will take part in the plenary to stimulate reflections on the climate (a fresco of the climate is planned), managerial or social issues. The journey to the event is a moment of transition for the entire association towards its next worlds.

A double event

The digital dimension is very present since the agreement is also phygital. Part of the workshops is in fact deployed online incorporating part of the contents and emotions experienced on site, such as physical exhibitions transcribed on biomimicry or telework in 360° visits, filmed by drones, plenary conferences broadcast live, experiences in virtual reality or augmented reality, with posters opening onto universes in motion. Metaverses are also explored.

The metaverno

A hall attracts attention. It is nominated Metaverno. This neologism is a cross between Jules Verne and Metaverse proposed by the members themselves. This room hosts about fifty experiential workshops organized in 4 areas: Being human, Being alive, Being in action, Being in motion. Each of these poles aims to project itself into successive worlds. A mezzanine dominates the room and allows you to orient yourself with an orientation table like an explorer. There is no need to register in advance, just the desire to explore will guide everyone towards their desire to know and discover.

  • The contribution of biomimicry is developed in the “Living Being” pole, reflecting on what it means to be an entrepreneur of the living, to feed tomorrow or take care of the world. Dreamlike and luminous audio experiences are offered. An inspiring exhibition on the teachings of nature is set up for visitors.
  • In the “Being in Motion” post, exploration of the body takes center stage. Or to make it vibrate in collective intelligence, or to learn to move in adversity on a tatami, or to make it resonate. Plastic and sound creative experiences and the experience of light sculpture come to stimulate creativity.
  • In the section “Being in action” protagonists entrepreneurs and navigators. A gigantic navigation simulator of the seas, a foil and an exhibition show the contribution of the world of the sea to entrepreneurs. Innovative entrepreneurs present their solutions to their peers. A 360° agora is installed and disputes between experts on topical social issues are organized there.
  • In the “Human Being” pole, it is a question of exploring the Anthropocene era, both through maps that give traces of man on the planet, and by teleporting with 360° photos of the most beautiful natural sites. A place is made for inclusion in work, difference and disability. The exploration of our limits, of the power of our projects, of the direction of progress, is brought about by a variety of devices. A tent is set up in the heart, renowned sociologists, philosophers and explorers come here to drink tea in complete privacy with visitors. An exhibition of teleworkers in all imaginable situations reveals the flip side of this social innovation.

At the four cardinal points of the metaverno, a space for creativity to reinvent professional co-development, a space for creating impactful businesses with young entrepreneurs, a “TedX style” platform where the best experts follow one another and finally a technological discovery space where they test drones, virtual reality, augmented reality, generative artificial intelligence and new digital challenges.

During the event, a progress window logs visitors who wish to do so about their learning, their visions of progress and the transformations they experience. These collected words are intended to fuel an action research led by a researcher recruited by the APM. The human library offers to meet during signing sessions and reading circles almost 80 authors of economic, scientific and humane works sweeping away all current trends.

At the heart of all these explorations, a huge bubble protects an audio and video recording studio that covers the event and promotes the boldest thoughts for remote participants. The collected material will feed an ebook on the theme of progress that brings together all the members of the association. More than 30 co-authors collectively produce this new worldview.

The entire event aims to be an example of environmental standards with the implementation of a Reeve reference system which imposes on the organization choices that are respectful of people and the environment (short circuit, carpooling, social clauses).

From all of this XXL educational offering, participants have a variety of grips on reality to build their next worlds to suit their ambitions.


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