Tintin in the land of NFTs – Trends-Tendances sur PC

The heirs of designer Hergé embark on the great adventure of digital art. Two NFTs to the glory of the “Blue Lotus” will soon be released, marking a new stage in the history of Tintin.

These three letters still arouse perplexity in the general public: the principle of the NFT, for “Non Fungible Token” (literally “non-fungible token”), however, is not complex. It is simply an archive or digital work, with a certificate of authenticity sealed in the blockchain (a technology for storing and transmitting information on the web). By itself, the NFT is therefore not “palpable”, but exists in the virtual universe and it is precisely this digital world that the company Tintinimaginatio (formerly Moulinsart) manages the exploitation of the work…

These three letters still arouse perplexity in the general public: the principle of the NFT, for “Non Fungible Token” (literally “non-fungible token”), however, is not complex. It is simply an archive or digital work, with a certificate of authenticity sealed in the blockchain (a technology for storing and transmitting information on the web). By itself, the NFT is therefore not “palpable”, but exists in the virtual universe and it is precisely this digital world that the company Tintinimaginatio (formerly Moulinsart) which manages the exploitation of Hergé’s work has chosen to explore. During this first quarter of 2023, the guardians of the temple of Hergéen will put on the market two NFTs to the glory of the famous reporter, Lotus Bleu version. “Continuing to bring Tintin to life without creating a new album is a real challenge,” explains Yves February, digital manager of Tintinimaginatio. Today, the Louvain-la-Neuve museum is the analogue heart of Tintin’s work. “Hergé, but our ambition is to develop an entire digital universe around Tintin, thanks to NFT technology. Informed tintinologists will remember that the digital life of Hergé’s hero began a few years ago. First website in 1996, online shop in 2000, social network since 2009, first podcast of his adventures in 2017… Tintin knows the world of the internet well, but his arrival in the world of NFTs today marks a turning point in the commercial exploitation of this cartoon character. “We can say that 85% of Hergé’s work is in the bosom of Tintinimaginatio and that 15% is in circulation in private collections, continues Yves Juillet. We could therefore imagine, in the long term, a virtual museum made up of works that have no but are still protected by copyright, so with NFTs we can manage those works digitally”. This is precisely the case with this cover design by Lotus Bleu which, just a year ago, he broke the world comics auction record, with a purchase close to 3.2 million euros, costs included, at the Artcurial house.The identity of the owner still remains a mystery, but nothing prevents Tintini imagined exploiting the work in another version, since the drawing had been digitized when it was still with his publisher Casterman. Today the work is therefore re-proposed in a double NFT. The first, presented as “collector’s” (sic), will take on the exclusively digital form of this “printed” drawing in 1,777 unique, numbered copies sold at 350 euros each. The second, called “utilitarian”, will make the connection between the real and the virtual since the fo The chosen signature will be that of the official NFT logo of Hergé’s work which this time will accompany the 777 numbered copies of a real paper print of this project for Le Lotus Bleu and whose price will be set between 650 and 750 euros. Together, these sales of a new genre are expected to fetch Tintinimaginatio more than one million euros.

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