Can we eat in the metaverse?

JVTech News Can we eat in the metaverse?

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Web3 development attracts more giants from various industries. If some fields such as fashion, automotive, health or even games seem favorable to the metaverse, other sectors seem less inclined to grasp this concept, and yet… Several food giants have already taken a first step into the virtual world in 3D. While it still seems impossible to eat in the metaverse, what’s the plan of these big companies?

Web3 and its uses (NFT, blockchain and metaverse) offer new possibilities to various sectors, including food. If the concept of “foodverse” still seems difficult to imagine, it is in full development.

In fact, many catering and food companies have already invaded the digital world. Many of them filed trademarks to exploit the metaverse long before it became part of users’ habits. The list is long, but to mention only the best known, we find:

  • King of burgers
  • McDonald’s
  • intersection
  • Chipotle
  • And many others…

While most have only registered a trademark to take advantage of the metaverse, others have started offering virtual experiences in their restaurant or digital supermarket.

For example, last April, fast food chain Chipotle joined forces with Roblox. Through this amazing marketing initiative, Roblox players were able to participate in a burrito minigame in the metaverse. This activity allowed you to earn credits, which you can use to order in Chipotle’s physical restaurants.

Beyond these recreational experiences around big brands, how about tasting in the metaverse?

The answer is simple: no taste. For the moment, the initiatives in the metaverse are limited to immersion in restaurants, but when it comes time to sit down at the table, nothing…

In fact, food metaverses like OneRare already offer to visit virtual restaurant replicas and consult menus to order a dish, but only your avatar will appreciate it. In this sense, the tasting of meals remains the big problem to be overcome for these virtual restaurants to be optimal and approach the sensations of the physical world.

But there may be one path to exploit: the internet of the senses.

Still in concept, this idea could help the giants of the restaurant industry a lot in the digital world. In concrete terms, the Internet of the Senses aims to develop technologies that allow humans to have ultra-immersive digital sensory experiences.

So, in the future we can imagine that with tools that recreate taste, touch, or even smell, we’ll be able to share virtual meals in the metaverse. For the time being, the Internet of Senses only affects the visual with the aspect of virtual reality, and this is constantly subject to graphical optimization. So there is still a long way to go before we can have even one digital cafe in the metaverse.

Furthermore, these technologies could give more tangible meaning to the metaverse. This is said to be a digital world modeled after reality, but for now, many feel that the metaverse doesn’t live up to its promises (graphics quality, limited experience, etc.). Through immersion of the senses, the digital world could become more attractive (even if it tends towards dystopia).

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