“It’s historic.” In the voice of this volunteer of the AVI collective (Aid to victims of influencers), joined by 20 minutes, let’s feel a little emotion. Inevitably, since last June, the collective’s volunteers meet every evening in a “space” on Twitter to sort through new complaints for hours and discuss any investigations. Also note that the collective has changed its name in the meantime. Historically called AVNM (Aid to the victims of Marc and Nadé), the association no longer attacks only the Blata couple, but any influencer who decides to play with the money of its members.
It doesn’t matter, during the first press conference of the collective held this Monday in the 16th arrondissement of Paris, it will be about the Blata couple made up of Marc and Nadira (alias Nadé). Among others. Together with Ziegler & Associés – a law firm specializing in banking law and IT and digital law – the collective will announce that it is filing two complaints for fraud organized by gangs. A first in France. The individual complaints had obviously been filed before, never having any considerable impact afterwards. Here, the strength of the collective intends to change the game.
$6.3 million stolen
The first complaint concerns the Animoon project, an NFT project funded by nearly 5,000 investors worldwide. Browsing the web3 wave, the project used images of famous Pokémon, suggesting that the brand had authorized them. But nothing, zero partnership has really been signed – contrary to what Marc Blata let him imagine on his social networks. In total, the project raised nearly $6.3 million… but it turned out to be a big scam. “They had announced a project with gifts. There is none of that now, just empty boxes,” says the AVI collective. These include gifts, luxurious clothes or trips to the ends of the world and of course NFTs.
If the scam is international, some French influencers have found themselves involved in the project. As we said before, it is the case of Marc Blata who had advertised it on his social networks. Marc Blata himself, moreover, who gave birth to the “Blata gang”, in the crosshairs of the second complaint that the collective will present.
Become a trader in no class
A subscriber to all scams, the former reality TV candidate was recently singled out for his lucrative trading business. And at the risk of repeating ourselves on this soap opera, here’s a little reminder of the facts. For more than two years, from their luxurious villa in Dubai, Marc and Nadé Blata have offered their fans to follow them in copy-trading activities. All this through the very accessible Telegram platform.
A case presented as a real gold mine which however proves to be particularly dangerous. As a reminder, the Financial Markets Authority (AMF) had calculated between 70 and 80% losses for these products. However, today, it remains very complicated to quantify the losses of Blatagang victims, unlike the Animoon project.
In addition to its “historic” nature, the volunteers of the AVI collective hope that this complaint will lead to the opening of an investigation, despite the distance from Dubai. “The goal is to stop all this and acknowledge the many casualties that must have accounted for some of the heavy losses,” the collective regrets. Furthermore, thanks to these complaints, the volunteers want to raise awareness among the public – young and old – about the many excesses of influencers.
Drop shipping, the tree that hides the forest
Complaints that also come after a long-awaited meeting in Bercy organized by the Minister of Economy in early December. Followed by the round table with the influencers [mais aucun de ceux concernés]Bruno Le Maire announced the launch of a consultation “to support and supervise influencers”.
Is it sufficient in relation to the extent of the phenomenon? “It’s very good to have a dialogue to raise awareness, but it’s almost limited to drop shipping. Only today the abuses of influencers go further: financial products, humanitarian kittens, counterfeit branded products or even illegal medical practices. Discussing is fine, but at some point we will have to act ”, regrets the member of the collective.
According to the latter, the means to enforce the regulatory laws have yet to be provided. “In particular for the Competition, Consumers and Fraud Prevention Directorate (DGCCRF)”, underlines the collective. Better regulation of platforms is also called for in the future. In fact, while Snapchat has included stricter rules in its regulations to regulate the influencer profession, Instagram is still lagging behind in the moderation of scam-rich content.
More complaints coming?
This Monday will therefore mark a new turning point in the flu profession. While for the first time in France, influencers will be targeted by reports of organized gang scams, others may follow in the future. Off the radar for the moment, the files against former reality TV candidate Dylan Thiry are piling up. Bogus jackpots for humanitarian travel and cancer drug promotions… flu excesses know no bounds. And the AVI collective got it right.