Samsung Latam injects $35 million into the metaverse

Sun, December 25, 2022 ▪ 2.00 pm ▪
min read – from

If South Korea aims to become the leader of the metaverses in the next 5 years, it will be able to count in particular on companies like Samsung. Indeed, this electronics giant never misses an opportunity to put his balls in a promising sector such as virtual realities. For this, he does not hesitate to spend millions.

In early October, Samsung Latam announced the opening of the “House of SAM” in the Decentraland metaverse. This house inhabited by Samantha, the virtual assistant of Samsung, should register an influx of visitors due to a series of interesting activities organized on site.

Today, announced that the Korean electronics giant has injected $35 million for its metaverse-related businesses. Objective: To bring more young Latinos into the virtual world. In other words, Samsung, which also intends to place its products and brands in the metaverse, intends to attract and tune into Latam customers.

Occupying the plural spaces where your basic audience is formed is part of an essential mapping work that no current marketing strategy can do without. “, specifies Anita Caerols in an article published by the South Korean multinational on December 20th.

The future of marketing largely depends on fully immersive platforms, believes this director of marketing and corporate citizenship at Samsung Electronics Chile. This is what particularly motivates Samsung to invest in the metaverse, which is like a natural extension of social media platforms.

SAM’s house erected on Decentraland

Target young consumers

But at Samsung, we think so, the Metaverse is a concrete way to connect with young consumers. That’s why we’re investing more than $35 million in initiatives across Latin America ‘ she explained.

Through ” young consumers talks about Generation Z, Generation Alpha, Millennials and Boomers. In fact, their interest in totally immersive digital platforms ” continues to grow.

The results of a LinkedIn study also showed that 400 million users hit metaverse soil every month. Most of them are 13 or younger.

For Samsung, exploring these universes, such as Roblox, Fortnite and most recently Decentraland, is a way to connect and connect with this audience, which will also be the next huge generation of consumers. And that’s what the Metaverse now makes possible: the exchange of ideas with people born in a context where smartphones already existed, the possibility of listening to them. »

Samsung, which is currently ramping up its investment in the metaverse, couldn’t fall for the trap. If the few millions injected here and there don’t bring him profits for the moment, it is certain that the millions will arrive in the medium or long term.

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